Daphne HuangBrand Designer
I’m a brand designer based in San Francisco specializing in visual identity, art direction, storytelling, packaging & motion design.
Currently at Slope Agency, working with startups and emerging brands. Previously at Turner Duckworth and Pearlfisher.
Full portfolio available upon request.Work Experience
Slope Agency
2025–Present
Turner Duckworth
2022—2025
Pearlfisher
2019—2021
Connect
huangdaph@gmail.com
Linkedin
Adaptive Innovations
—Visual Identity
—Design System
—Motion Direction
—Brand Guidelines
—Designed at SlopeAdaptive Innovations is a healthcare technology company that develops AI-powered software to help clinicians streamline administrative workflows, improve operational efficiency, and deliver better patient care. For its Innovation platform, we created a visual identity that reflected the precision and intelligence of its engineering foundation while remaining flexible enough to scale with the business. Built around modular forms, a refined typographic system, and a thoughtful color palette, the identity establishes a cohesive design language that can evolve alongside future products and offerings.
The Adaptive mark is built from modular forms that come together as a flexible system, reflecting a platform designed to adapt while maintaining structure. The stepped geometry subtly creates an upward arrow, expressing progress and forward momentum. Together, these elements communicate clarity, stability, and growth.
The color system balances technical precision with human warmth. Cool neutrals and Deep Plum create a calm, trustworthy foundation, while softer accents introduce warmth and approachability. Gradients, derived from the primary palette, add subtle depth and flexibility, while secondary colors extend the system across data visualization, UI, and supporting graphics without competing with the core brand palette.
The symbol expands into a flexible set of expressive forms, built from the same core geometry. By rearranging and recombining its elements, the system can shift in tone and expression while remaining distinctly Adaptive. Each variation suggests a different idea or feeling, giving the brand a more dynamic and human way to communicate.